Sales & Merchandising
Gabina makes use of an outsource sales & merchandising function to drug store retail and a pure sales function to community pharmacy and wholesalers. The sales & merchandising function ensures orders are generated, Gabina ensures that orders are processed and dispatched timeously and that stock is delivered to stores, unpacked and placed on shelf. This function extends to ensuring that price labels are on shelf and are correct, that promotions are executed and that any customer service issues are dealt with efficiently
Local, regional and national deliveries are undertaken through a strategic partnership with Detour Logistics and local deliveries are complimented through Gabina’s own vehicles and drivers.
Due to the size of the country, distribution to national centers takes place daily through long haul distribution to hubs in city centers and then local delivery from the hub. All deliveries take place via road freight.
Gabina Health & Beauty operates our own warehouse situated in Strydom Park, Johannesburg. The warehouse has a bulk and fine pick function. International shipments can be easily offloaded and orders are dispatched daily to customers nationally.
The facility is ventilated to ensure that summer temperatures remain under 25°C. Gabina does not offer refrigerated and/or perishable warehousing & distribution facilities.
Gabina introduced the function of a field marketer a number of years back which is designed to manage the service delivery at store level expected of our outsource sales and merchandising partners.
The function is a qualitative function and ensures that we receive the expected service and that our products & principles are well represented on shelf.