Gabina Spellbound as it has come to be known has been formed through the acquisition of Spellbound Group in March 2010.  Although operating within separate legal entities due to the nature of the two businesses, Gabina Health & Beauty & Spellbound Group leverage a single infrastructure often to the same customer base.

Gabina Health & Beauty started out as an exclusive importer and distributor of health & beauty related products.  This model has developed into the representation of international and local brands within the channels we service with great success.

The original Gabina formula was built servicing independent customers through our own representatives nationwide.  While this remains a strategic model, it has diversified into the retail channel and the business is now managed according to individual channel strategies pursuing their own baskets of products/brands often with a cross over between channels.

The knowledge base within the retail channel was enhanced and matured through the acquisition of Spellbound Group, a character licensing business in the personal care category of retail.  This initiative has opened opportunities both locally and within Africa and offers the prospect of significant growth in 2011 and beyond.